Social Media is a Mess

Alright, let’s be honest, who actually enjoys posting for your brand? If you’re a creator, whether you're making retro-inspired art prints, upcycling old clothes into trendy new looks, or crafting minimalist jewelry for women, we’ve all been there... drowning in the chaos of social media while trying to stay true to our art. I swear, it’s like trying to juggle flaming swords while riding a unicycle. You want to stay creative and produce cool stuff, but there’s this constant pressure to stay online, keep posting, and engage with everyone… even though half the time, you’d rather be curled up in a blanket, sipping wine, and NOT thinking about the algorithm.

Let me walk you through the highs and lows and how, despite the endless hustle, you don't need to feel the never ending doom of posting.

Time Management: A Beautiful Mess

Okay, so let’s talk about time management. It’s a total joke, right? I can’t tell you how many times I’ve been in the middle of creating something, like a beaded tank top or a retro tie-dye tote bag, and I look at the clock and realize it’s already noon. Then the guilt sets in. “I need to post something. What’s the point of creating if no one sees it?” Cue panic.

As a Type-A personality, I really want everything to be perfectly planned. I have to have a list, a schedule, and far too many google sheet filled with advice I've found on the internet. But let me tell you, trying to stick to a schedule isn't the easiest thing to accomplish. Like, sure, I’ll make this killer retro-inspired wall art... but I have to Instagram it, TikTok it, make a reel, and don’t forget to post on Stories. By the time I’m done planning out my social media posts, I have zero time to actually finish the project. It’s a vicious cycle.

But you know what? There’s a silver lining. Social media can connect you with like-minded people, which is actually pretty amazing. For example, one time, I tagged this amazing artist whose beaded tank tops were everything. I posted a video showing my take on the style, and not only did she follow me, but she also reposted my video to her story! I had a full-on fan-girl moment. That connection was everything—it was like all the stress of posting was worth it for that one moment of pure excitement. So, yeah, social media can be a total pain, but every now and then, it’s the little surprises like this that make you feel like it’s all worth it.

Burnout: Just Can’t Keep Up

Let’s talk about burnout, because honey, if you’ve been creating and trying to keep up with social media for more than a week, you know exactly what I’m talking about. It’s like you’ve poured your heart and soul into that upcycled retro top or a cute minimalist necklace, and then you post it… and crickets. Crickets. And here’s the thing—social media will have you thinking your work sucks. Trust me, I’ve been there. I spent hours crafting a post, only to get a handful of likes. And don’t even get me started on the comparison game. It’s like, “How does she get a thousand likes for a photo of a beaded tank top when mine barely gets ten?” Deep sigh.

But here’s the thing: burnout isn’t forever, and sometimes stepping away for a second helps. What I’ve realized is that the best stuff can happen when you least expect it. I’ve had moments where I threw together a last-minute video of a retro tie-dye tote bag I was working on, and it ended up being the most engaging thing I’ve posted in weeks. It wasn’t perfect, it wasn’t overthought—it was just me, creating and sharing in the moment. That spontaneity is sometimes exactly what people connect with.

Self-Doubt: The Comparison Trap Is Real

Now let’s talk about that thing we all try to avoid, but it happens anyway: self-doubt. Every creator has it. It’s that voice in your head that asks, “Is this good enough?” or “Is anyone even going to care about this?” I’ll be honest—I’ve been there, doubting my own creations, whether it’s an intricate hand-embroidered top or a simple, minimalist necklace. You start scrolling through Instagram or TikTok, comparing yourself to everyone else. “Why does she have 50k followers for making the same stuff I do?” It’s honestly the worst feeling.

But the truth is, we all go through it. The key is learning to not let it consume you. One thing that helped me was that random moment when I tagged an influencer I admire in one of my posts, and she ended up reposting it. It wasn’t just the fact that she shared it—it was validation that, hey, my work mattered. That little moment of recognition boosted my confidence way more than any number of likes ever could. So, yeah, self-doubt sucks, but it’s part of the journey, and those little moments of connection are what remind you why you’re doing what you do.

Organization Struggles: Perfection Isn’t Everything

Listen, I’m all for a well-organized schedule and perfectly curated content. But let’s be real here—life doesn’t work that way. Trying to plan every single post, craft every video to perfection, and get all the right angles for that beaded tank top is honestly exhausting. And here’s the kicker: The more time I spend trying to perfect something, the more disappointed I am when it gets five likes. I mean, come on—what’s the point?

The best advice I can give is to stop chasing perfection. Trust me, the last-minute ideas are often the ones that hit. You know, the ones where you’re like, “Screw it, I’m posting this now,” and boom, suddenly everyone is loving it. Whether it’s an impromptu shot of your retro-inspired art print or a last-minute TikTok showing how you upcycled a vintage tank top, the best stuff often comes when you least expect it.

The Bottom Line: Embrace the Chaos

At the end of the day, trying to balance social media with creativity is a mess—and that’s okay. The pressure is real, the burnout is real, and the self-doubt? Yeah, it’s definitely real. But there’s a silver lining to it all. The beauty of social media is that it allows us to make connections we wouldn’t have otherwise. It’s not always about the likes or followers, it’s about the people you connect with along the way. So, don’t stress over perfection. Create what you love, share it, and remember that sometimes, the best things happen when you let go of control.

Now, go make some art, share it, and don’t worry if it gets 10 likes or 10,000. As long as you’re creating for yourself, that’s all that matters.